Warre Beufette / Boondoggle Havas / Trends

The full campaign rolled out across TVC, OLV, radio, OLA, magazine ads, daily press, and an extensive digital component. Boondoggle even tailored each version for different audiences. Young professionals. Experienced investors. French speakers. Dutch speakers.

That’s where the scalability of AI kicked in: once we had locked in Warre’s look and feel, it became easy to customize and scale. More jokes. More formats. More versions. So, whether Warre was popping up in your Instagram feed or interrupting your Spotify playlist, he was always spot-on.

The Trends Investors Challenge

We hope the message is clear: no more excuses. The Trends Investors Challenge is a great campaign to bring across this message: everyone gets €100.000 in fake money and a shot at winning €10.000 in real cash. It’s about learning to invest by doing. No risks, only rewards. The Trends Investors Challenge is free for everyone to join, from 24/03 to 01/06, at beleggerschallenge.be.

For us, bringing Warre to life shows that generative AI can successfully turn creative concepts into great storytelling. It can make you smile, raise an eyebrow, or think twice before saying “I’ll start tomorrow. Wait. You know what? I’ll start now.”

Looking back, what made this project work wasn’t just the tech. It was teamwork. The Boondoggle crew came to the table with a clear creative vision and a sharp sense of what was possible, which made every round of iteration smoother and every decision smarter. They truly were co-pilots along this ride: open to experimenting, quick to grasp the technical side, and always focused on making Warre incredible. Hats off. 🫡

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Credits:

Client: Trends / Trends-Tendances

Client contact: Nele Baeyens, Michaël Nevejan, Vanessa Vanloo

Agency: Boondoggle

Strategy: Stijn Cox, Olivier De Laet

Account: Anne-Lore Vestraets, Janiek Weijen

Creatives: Stijn Gansemans, William Lambiet, Gilles André

Design: Dorien Bradt, Léa Bouissou, Stefaan De Vos, Karlien De Haes

Production partners: nocomputer, R.A.F., La Vitta E Media