This holiday season, Vans’ wanted to extend their “THIS TIES US TOGETHER” campaign into their brick-and-mortar stores across North America by creating an exclusive AR driven experience in each of their 500 storefronts. The webAR experience offers an innovative retail window shopping experience that blends physical installation and creative technology.
Users scan the QR code located on the Vans’ retail window display to unlock a vibrantly animated 3D scene. Users then choose one of three “virtual gifts” inspired by three unique stories including American indie pop band Muna, Queer art and music collective Bottom Feeders, and a group of artists and puppeteers at the historic LA Bob Baker Marionette Theater.
After selection, users are prompted to “scratch to unwrap” the gift that will joyfully explode and take over the entire retail window. Its wrapping paper burst off with a flurry of dynamic 3D elements, transforming into their selected family’s style.
The experience is tied off with a final message, “Happy Holidays From The Vans Family, To Every Kind of Family”, surprising users with the ability to interact and play with the now-transformed space.
After finishing the experience, customers are able to enter for a chance to win a year’s supply of Vans for their own families.